Real estate is more than showing homes and closing deals—it’s about building trust, visibility, and authority in a competitive market. Unfortunately, many agents unknowingly sabotage their success with outdated or ineffective marketing strategies.

Here are 10 common marketing mistakes real estate agents make—and how to fix them to stand out, connect with clients, and close more deals.

Mistake #1. Ignoring Personal Branding

Mistake: Relying solely on a brokerage’s brand.

Fix: Build your own brand identity. Use consistent colors, logos, and messaging across your marketing platforms to establish trust and recognition.

Mistake #2. Being Inactive on Social Media

Mistake: Sporadic or sales-only posts.

Fix: Be consistent. Post valuable content like home tips, market updates, community highlights, and client testimonials. Build engagement—not just a following.

Mistake #3. No Professional Photography

Mistake: Using blurry or low-quality photos.

Fix: Hire a professional real estate photographer. Great visuals increase clicks, showings, and ultimately, sales.

Mistake #4. Not Using Video

Mistake: Avoiding video marketing due to cost or discomfort.

Fix: Embrace video! Use walkthroughs, Instagram Reels, or YouTube Shorts to connect with audiences visually and emotionally.

Mistake #5. Skipping Email Marketing

Mistake: Relying only on social media to stay in touch.

Fix: Build and segment an email list. Send market updates, listings, and personalized follow-ups to keep leads warm.

Mistake #6. Forgetting About Mobile Users

Mistake: Having a non-mobile-friendly website.

Fix: Ensure your site and emails are optimized for mobile. Over half of users search listings and agents on their phones.

Mistake #7. Overlooking Local SEO

Mistake: Ignoring Google Business Profile and location-based content.

Fix: Optimize your website for “real estate agent in [city],” and claim your Google listing to show up in local searches.

Mistake #8. Failing to Capture Leads

Mistake: No lead capture forms or call-to-actions.

Fix: Use lead magnets like home valuation tools or free guides to collect contact information.

Mistake #9. Not Following Up

Mistake: Letting leads go cold after one message.

Fix: Implement a follow-up system with automated emails or texts. Persistence turns maybes into yeses.

Mistake #10. Trying to Do It All Alone

Mistake: Wearing every marketing hat yourself.

Fix: Hire professionals for branding, content, or ads. Focus on selling—let experts handle the rest.

Let’s Transform Your Real Estate Marketing

At Oasis Consulting Group, we help real estate professionals eliminate costly mistakes and build marketing systems that work. From brand strategy to lead generation—we’ve got you covered.

Schedule your free real estate marketing audit today, and let’s take your business to the next level.

Food for Thought

How many potential clients are slipping through the cracks because your marketing isn’t working as hard as you are?

About Elizabeth-Jamey Rand

Meet Elizabeth-Jamey Rand, the driving force behind Oasis Consulting Group, your trusted partner in navigating the digital landscape and propelling your small business to new heights. As the President/CEO of our Miami Beach-based agency, Elizabeth-Jamey leads a dedicated team specializing in a spectrum of services, including Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Support, Start-ups, Marketing, and Copywriting.

At Oasis Consulting Group, we bring a fresh and innovative approach to working with our clients. Our commitment goes beyond conventional strategies; we thrive on out-of-the-box thinking to provide you with a comprehensive suite of solutions. Whether you’re seeking to enhance your online presence, plan a memorable event, or develop a strategic marketing campaign, we’ve got you covered.

To discover how Oasis Consulting Group can tailor its expertise to meet your unique business needs, connect with Elizabeth-Jamey today. Call (786) 562-7601 or drop an email at oasisconsulting3@gmail.com. Elevate your business with a partner dedicated to your success.