In today’s content-driven world, brands are constantly asking the same question: Should I focus more on video or written content?

The truth is, both formats are powerful—when used strategically. Written content builds SEO authority, educates in depth, and provides shareable resources. Meanwhile, video captures attention quickly, tells a visual story, and builds stronger emotional connections.

Rather than choosing one over the other, the key is to find the right balance for your audience, goals, and platforms. Here’s how to decide what works best—and how to integrate both effectively.

Understanding the Power of Video Content

Video content has exploded in popularity—and for good reason. It’s dynamic, attention-grabbing, and often more engaging than text. According to recent studies:

• Viewers retain 95% of a message when they watch it in a video vs. only 10% when reading it.

• Video increases website dwell time and reduces bounce rates.

• Social media algorithms favor video, especially short-form content like Reels, TikToks, and YouTube Shorts.

Video is great for:

• Brand storytelling

• Product demonstrations

• Testimonials

• Tutorials

• Behind-the-scenes content

However, video can be more time-consuming and expensive to produce, and not everyone prefers watching over reading.

The Enduring Value of Written Content

Written content is the backbone of SEO. Blog posts, articles, eBooks, and email newsletters help drive organic traffic, establish thought leadership, and provide long-term value to your website.

Benefits of written content:

• Improves search engine visibility

• Easier to repurpose and update

• Great for in-depth explanations

• Accessible to users who prefer reading over watching

• Can be consumed quickly and quietly (think mobile readers on the go)

Written content is ideal for:

• How-to guides

• Industry news and insights

• Case studies

• Long-form educational pieces

How to Strike the Right Balance

To get the best of both worlds:

• Understand your audience: Are they more visual learners or information-seekers who prefer reading? Conduct polls or review analytics to find out.

• Repurpose content: Turn blog posts into video scripts or summarize videos into written recaps.

• Mix formats on each platform: Include a video and a written summary in a blog post, or pair a written caption with a short video on social media.

• Test and optimize: See which format drives more engagement, conversions, or time-on-page.

• Consistency across formats builds brand authority while giving your audience more ways to engage.

Video and written content aren’t enemies—they’re teammates. When you combine the strengths of both, you create a content ecosystem that informs, engages, and converts on every level. The balance isn’t about choosing one over the other, but choosing when and how to use each most effectively.

Need help building a balanced content strategy? Let our team help you combine the power of video and written content to attract, educate, and convert your ideal audience. Contact us today for a content strategy session!

Food for Thought

If your content strategy only speaks to one type of learner, how many others are you leaving out?

About Elizabeth-Jamey Rand

Meet Elizabeth-Jamey Rand, the driving force behind Oasis Consulting Group, your trusted partner in navigating the digital landscape and propelling your small business to new heights. As the President/CEO of our Miami Beach-based agency, Elizabeth-Jamey leads a dedicated team specializing in a spectrum of services, including Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Support, Start-ups, Marketing, and Copywriting.

At Oasis Consulting Group, we bring a fresh and innovative approach to working with our clients. Our commitment goes beyond conventional strategies; we thrive on out-of-the-box thinking to provide you with a comprehensive suite of solutions. Whether you’re seeking to enhance your online presence, plan a memorable event, or develop a strategic marketing campaign, we’ve got you covered.

To discover how Oasis Consulting Group can tailor its expertise to meet your unique business needs, connect with Elizabeth-Jamey today. Call (786) 562-7601 or drop an email at oasisconsulting3@gmail.com. Elevate your business with a partner dedicated to your success.