If you’re a realtor, you’ve probably noticed that TikTok is no longer just for dance challenges and viral memes. With over 1 billion active users worldwide, TikTok has become a marketing powerhouse for industries ranging from fashion to finance—and yes, even real estate.

The question is: should you invest your time and energy into creating content for TikTok? Or is it just another shiny social media distraction? Let’s break down the benefits and drawbacks so you can make an informed decision.

The Pros of TikTok for Realtors

1. Massive Audience Reach

TikTok’s algorithm is designed to put your content in front of people who might not even follow you. That means even a brand-new account can go viral if the content resonates. This gives realtors the opportunity to reach potential buyers, sellers, and investors who may have never discovered them otherwise.

2. Show Your Personality

Real estate is all about relationships. People want to work with someone they trust and feel comfortable with. TikTok allows you to showcase your personality, humor, and expertise in a way that feels authentic and approachable.

3. Educational Opportunities

Many users go to TikTok for quick, digestible information. As a realtor, you can create short videos explaining home-buying tips, local market trends, staging advice, or common real estate myths. This positions you as a knowledgeable authority in your field.

4. Low Production Requirements

Unlike Instagram or YouTube, TikTok content doesn’t need to be polished to perform well. In fact, raw, behind-the-scenes clips often get more engagement because they feel more genuine. This lowers your production time and cost.

5. Local Targeting Potential

TikTok uses location-based data to help serve content to nearby users. By using local hashtags and creating community-focused videos, you can attract leads in your target neighborhoods.

The Cons of TikTok for Realtors

1. Time Commitment

Consistency is key on TikTok. To see results, you’ll need to post regularly—often multiple times a week, if not daily. If you don’t have a content plan or time to film, edit, and post, it can quickly become overwhelming.

2. Short Attention Span Audience

TikTok thrives on fast, engaging clips. If your communication style leans more toward long-form explanations or in-depth tours, you may find it challenging to condense your content without losing impact.

3. Not All Leads Are Quality Leads

While TikTok can generate attention, not every viewer will be in the market to buy or sell a home. You might get more followers than qualified leads, so you’ll need a strategy to convert interest into actual clients.

4. Steep Learning Curve for Trends

TikTok trends move at lightning speed. A trending sound or challenge might be irrelevant within a week. Keeping up requires flexibility and a willingness to adapt your content quickly.

5. It’s Not a Standalone Strategy

TikTok should complement your overall marketing efforts—not replace them. If you put all your focus on TikTok and neglect other proven channels like email, Facebook, or Google Ads, you risk missing out on potential clients who aren’t active on the platform.

TikTok can be a powerful marketing tool for realtors—if used strategically. It offers massive exposure, an opportunity to build trust, and a platform to educate potential clients. However, it’s not without its challenges. From the time commitment to the ever-changing trend cycle, it requires dedication and a clear plan to be effective.

If you’re ready to invest the time (or partner with a marketing agency that can handle it for you), TikTok can be a valuable addition to your real estate marketing toolkit.

Want to tap into TikTok without spending hours trying to figure it out? My digital marketing agency specializes in social media management, content creation, and lead generation for realtors. Let us help you create a TikTok strategy that works—so you can focus on closing deals. Contact us today to get started!

Food for Thought

If you could create one TikTok video that perfectly represented your real estate brand, what would it look like? Would it be fun and humorous, or serious and informative?

About Elizabeth-Jamey Rand

Meet Elizabeth-Jamey Rand, the driving force behind Oasis Consulting Group, your trusted partner in navigating the digital landscape and propelling your small business to new heights. As the President/CEO of our Miami Beach-based agency, Elizabeth-Jamey leads a dedicated team specializing in a spectrum of services, including Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Support, Start-ups, Marketing, and Copywriting.

At Oasis Consulting Group, we bring a fresh and innovative approach to working with our clients. Our commitment goes beyond conventional strategies; we thrive on out-of-the-box thinking to provide you with a comprehensive suite of solutions. Whether you’re seeking to enhance your online presence, plan a memorable event, or develop a strategic marketing campaign, we’ve got you covered.

To discover how Oasis Consulting Group can tailor its expertise to meet your unique business needs, connect with Elizabeth-Jamey today. Call (786) 562-7601 or drop an email at oasisconsulting3@gmail.com. Elevate your business with a partner dedicated to your success.