Email marketing is still one of the most effective and cost-efficient ways to reach your audience. It builds trust, nurtures leads, and boosts sales—when executed properly. However, many businesses fall into the trap of repeating the same mistakes, leading to low open rates, high unsubscribes, and poor ROI.
Here are the top email marketing mistakes you should avoid to ensure your campaigns get the attention they deserve.
Mistake #1. Neglecting Mobile Optimization
With over 60% of emails opened on mobile devices, not optimizing your emails for mobile is a critical misstep. If your email doesn’t load properly, requires pinching to read, or has broken formatting, your subscribers are more likely to hit delete.
Solution: Use responsive email templates and test your emails on various devices before hitting send.
Mistake #2. Lack of Personalization
Sending a generic email blast to your entire list is a surefire way to reduce engagement. Today’s consumers expect content that’s tailored to their interests and behaviors.
Solution: Use segmentation and personalization tools to send targeted emails. Even adding a first name in the subject line can boost open rates.
Continue reading
oasisconsultinggroup.org 