Why Cold Outreach Still Works
While digital marketing is powerful, direct outreach remains highly effective. Personalized messages to the right prospects can bypass competition and create opportunities quickly.
Examples of Cold Outreach Scripts
- Introductory Email:
“Hi [Name], I noticed your interest in [neighborhood/property type]. I specialize in helping clients find properties that match their goals. Are you available for a quick call this week?”
- Follow-Up Email:
“Hi [Name], just following up on my previous message. I’d love to provide insights on [specific area or market]. Can we schedule a brief conversation?”
- Phone Script:
“Hi [Name], this is [Your Name], a local realtor specializing in [area]. I wanted to see if you’re exploring any real estate opportunities and if I can provide assistance.”
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