As an email marketer, spam is your worst nightmare. Not only will it cost you your time and money, but the FTC can fine you a hefty amount in violation of its CAN-SPAM laws. So, here are ten ways to avoid being flagged as spam and maintain ethical communication practices:

1. Obtain Consent: Only send messages to individuals who have given you explicit permission to contact them. Implement opt-in mechanisms and ensure that your contacts have willingly subscribed to receive your communications.

2. Use Double Opt-In: Consider using a double opt-in process, where subscribers confirm their subscription by responding to a confirmation email. This ensures that the subscriber is genuinely interested in receiving your messages.

3. Provide Clear and Transparent Information: Clearly state your identity and provide accurate contact information in your messages. Make it easy for recipients to identify who you are and how to reach you.

4. Avoid Misleading Subject Lines: Use subject lines that accurately reflect the content of your emails. Misleading or deceptive subject lines can lead to recipients marking your messages as spam.

5. Offer Easy Unsubscribe Options: Include clear and visible unsubscribe links in your communications. Honor unsubscribe requests promptly and remove individuals from your mailing list without delay.

Continue reading →