10 Fun PR Tips Every Business Owner Can Use

If you want to take your business to the next level, then a PR plan, that you can implement, is a smart way to go.  It may be hard for a Small Business who doesn’t have the budget for a Publicist, but the below ideas, that the Oasis Consulting Group Team, has come up with, will be an easy way for any business owner to get started.

Idea #1: Ensure Your Story Is Interesting

When crafting your PR story, make sure it is something that will resonant with your potential customers and with readers.  Find the angle that will make the media take notice.

Idea #2: Be Selective of Who You Build Relationships With

Before you decide on which journalists and media professionals you want to reach out to, come up with a list of what your objectives are.  Are you looking for coverage in your area, are you looking for industry specific coverage, etc.   Also, remember to include bloggers, magazines, local news, as well as national and international journalists.

Idea #3: Make Sure Your News is Relevant

When getting a press release out to media professionals, you want to make sure you meet their deadlines and are able to respond to them quickly (you can achieve this by making sure you have all of their contact details in an easy to reach place and you want to make sure your details are readily available).

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3 Sales Strategies That Can Be Effective

Every business should have a sales strategy, even if you don’t have a salesperson.  Sales strategies can be hard to come up with, since you must delicately balance not annoying the potential customer, but to also get them to buy your product or service. Below are 3 Sales Strategies that Can be Effective for any company.

Sales Strategy #1: Plan to Overcome Objections

No matter what you are selling, you need to ensure your strategy has a list of Objections and the proper answers to those questions. Most times, if you are able to overcome any potential objections, it will be easier for you to get the sale. Create an outline of any problems that you think a potential customer may have and write a thoughtful response to each objection.

If you have a sales team already, it would be a good idea to bring them in on this section, since they are dealing with the customers face to face, they can come up with any problems you may not have thought of.

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10 Facts About: Naked Bar Soap Co.

At Oasis Consulting Group we think it is important to highlight companies that are successful and doing good things in their communities, so each Friday we will Feature one company on our Blog and Social Media Pages. 

Check out 10 Facts about Naked Bar Soap Co., and stop by their website,www.nakedbarsoapco.com, to check them out.

Address: 2405 W Princeton St Unit 1, Orlando, FL 32804

Phone Number: (407) 796-2225

Instagram Account: @nakedbarsoapco

Website: http://www.nakedbarsoapco.com

Naked Bar Soap Co. showcases the sensual side of natural beauty by creating gorgeous artisan soaps and lovely handcrafted bath and body products.

The term “NAKED” means undisguised, blatant, and devoid of concealment.

Here are 10 Additional Facts about Naked Bar Soap Co.:

Fact #1:

Their soaps are made with a handful of naturally, gorgeous ingredients such as olive oil and coconut oil combined with dollops of creamy shea butter, rich cocoa butter, and other rich and exotic plant butters. Our products are scented mainly with essential oils, a few natural fragrance/essential oils blends, and use natural herbs, florals, and spices for lovely colors.

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10 Facts About: The Studio@620

At Oasis Consulting Group we think it is important to highlight companies that are successful and doing good things in their communities, so each Friday we will Feature one company on our Blog and Social Media Pages. 

Check out 10 Facts about The Studio@620, and stop by their website, thestudioat620.org, to check them out.

Address: 620 1st Ave S St. Petersburg, FL 33701

Phone Number: (727) 895-6620

Instagram Account: @thestudioat620

Website: thestudioat620.org

The Studio@620 has been an award-winning home for the arts in St. Petersburg, Florida since 2004. We’re founded on a strong mission to foster the creative, cultivate the mind, and provide a safe haven for exploration of the arts, social justice and community issues.

Here are 10 Additional Facts about The Studio@620:

Fact #1:

The Studio@620’s intimate, flexible space can be transformed for any event, whether it’s a holiday party, business meeting, or private special event.

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10 Facts About: Sister Honey’s Bakery

At Oasis Consulting Group we think it is important to highlight companies that are successful and doing good things in their communities, so each Friday we will Feature one company on our Blog and Social Media Pages. 

Check out 10 Facts about Sister Honey’s Bakery, and stop by their website,www.sisterhoneys.com, to check them out.

Address: 247 E Michigan St. Orlando, FL 32806

Phone Number: (407) 730-7315

Instagram Account: @sisterhoneys

Website: http://www.sisterhoneys.com

If you are searching for remarkable award winning artisan baked goods, then you are at the right place. Their bakery items are made fresh daily with premium ingredients. You can feel confident in their consistent top-notch quality. Your enjoyment and satisfaction is their primary focus.

Here are 10 Additional Facts about Sister Honey’s Bakery:

Fact #1:

Sister Honey was affectionately given the nickname ‘Honey’ by her family when she was a small child due to her sweet demeanor. As a young adult she became known as ‘Sister Honey’ among her church brethren.

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10 Facts About: Innisbrook Golf Resort

At Oasis Consulting Group we think it is important to highlight companies that are successful and doing good things in their communities, so each Friday we will Feature one company on our Blog and Social Media Pages. 

Check out 10 Facts about Innisbrook Golf Resort, and stop by their website, www.innisbrookgolfresort.com, to check them out.

Address: 36750 U.S. Highway 19, North Palm Harbor, FL 34684

Phone Number: (888) 794-8627

Instagram Account: @InnisbrookResort

Website: http://www.innisbrookgolfresort.com

Innisbrook, A Salamander Golf & Spa Resort is nestled on 900 acres of rolling hills and 70 acres of lakes on the west coast of Central Florida

Only 20 miles from Tampa International Airport, the Resort appeals to visitors seeking the ultimate golf resort experience in a locale that is easily accessible and is within minutes of the beaches on the Gulf of Mexico.

Here are 10 Additional Facts about Innisbrook Golf Resort:

Fact #1:

Innisbrook’s collection of four championship golf courses is among the finest in America and is proud to host the PGA TOUR’s Valspar Championship every March. With over 300 spacious guest rooms and suites, 65,000 square feet of newly renovated conference facilities and the luxurious Salamander Spa, Innisbrook is the perfect place for leisurely getaways and group meetings.

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10 Ways You Can Market Your Small Business For Cheap

For a lot of small businesses, the marketing budget is very tight or non existent, however, marketing is a must do.  Below are 10 Ways you Can Market Your Small Business for Cheap:

#1:  Create an elevator pitch

#2: Utilize your Community by sponsoring a  Little League team or a 5k charity walk/run or you could print bookmarks, with your logo and contact information, and leave them at your local library or bookstores.

#3. Get together with the local businesses that are non-competitive and come up with a cross promotion plan.

#4. Start networking online and offline.

#5. Contact local organizations and offer up your services for any public speaking events they may have.

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17 Freelance Work-From Home Ideas

With the way the world is now, it’s always a good idea to think of other options you may have.  If you find yourself unhappy with what you are currently doing, maybe you should move on.  Below are 17 Freelance Work From Home Ideas that anybody should consider:

  1. Advertising Copywriter
  2. Article Writer
  3. Artist
  4. Blog Writer
  5. Book Designer
  6. Book Editor
  7. Bookkeeper
  8. Business Analyst
  9. Business Writer
  10. Comic Artist
  11. Commercial Writer
  12. Computer Programmer
  13. Concept Artist
  14. Content Writer
  15. Copyeditor
  16. Copywriter
  17. Creative Director

What did you think of our list? Do you have any ideas to add? Leave your answer in the comments section!

About Elizabeth-Jamey Rand

Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Help, Start-ups, Marketing, and Copywriting. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly.  To learn more, contact her at (786) 562-7601 or via email at oasisconsulting3@gmail.com.

10 Facts About: Westcoast Black Theatre Troupe

At Oasis Consulting Group we think it is important to highlight companies that are successful and doing good things in their communities, so each Friday we will Feature one company on our Blog and Social Media Pages. 

Check out 10 Facts about Westcoast Black Theatre Troupe, and stop by their website, westcoastblacktheatre.org, to check them out.

Address: 1012 N. Orange Ave. Sarasota, FL 34236

Phone Number: (941) 366-1505

Instagram Account: @westcoastblacktheatretroupe

Website: westcoastblacktheatre.org

Their mission is to produce professional theatre that promotes and celebrates African American history and experience, engages a broad base of patrons and audiences, supports the development of a dynamic group of aspiring artists and builds self-esteem in youth of color.

Here are 10 Additional Facts about Westcoast Black Theatre Troupe:

Fact #1:

Nate Jacobs started the Westcoast Black Theatre Troupe as a not-for-profit, 501(c)(3), with five founding members: Apphia Campbell, Jnana Wilson Cooper, Henry Porter II, his sister Tsadok Porter, and Teresa Stanley. Some have become professionals in the field, while others have gone on to different careers. However, when possible, they perform with WBTT for specific events or limited engagements.

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5 Marketing Automation Blogs To Start You Off

Marketing Automation is software and different technologies designed to help marketing departments and companies market on multiple online channels efficiently and effectively.  Some business owners may struggle to decide where to start in regards to their marketing journey and this includes whether or not they should incorporate marketing automation into their campaigns.  This is why we decided to provide you with a list of 5 marketing automation blogs that are a great resource to start any business owner off.

Act-On Marketing Automation Blog

This blog covers all aspects of small business marketing for the frugal marketer.

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