
Why Facebook Live Matters
Live video creates authenticity, trust, and direct engagement with your audience. For small businesses and realtors, it’s an effective way to showcase expertise, answer questions, and generate leads.
Tips for Hosting Successful Sessions
- Plan Your Content – Outline topics, key points, and potential audience questions.
- Promote Ahead of Time – Announce your session across social media, email, and website.
- Engage Viewers – Respond to comments, answer questions, and encourage interaction.
- Use High-Quality Video and Audio – Ensure clear visuals and sound for a professional impression.
- Call to Action – End with a clear next step, like scheduling a consultation or signing up for your newsletter.

